With the business landscape shifting rapidly, marketing is still operating behind times-too slow, complex, and disconnected from business results. Teams are still tied to outdated KPIs, overloaded tech stacks, and rigid approaches to planning. While AI holds a strong momentum for the future, it is also contributing to eroding trust and expanding the skills gap.
Amid all the chaos, simplifying marketing is key.
A recent Gartner report showed that in 2025, CMOs reported their marketing budgets to remain flat year-over-year while 59% reported they have insufficient funding to execute their strategy.[1] Efficiency isn't about doing less, it's about doing better.
What's Really Holding Marketing Back?
Market conditions are rewriting the rules
Today’s market isn’t just turbulent. It’s hostile to old ways of working
Customer priorities are changing
We’re living through a constant cascade of crisis: wars, inflation, layoffs, tech disruption. And it’s not just reshaping markets. It’s reshaping people.
What the C-suite must demand and what CMOs must deliver
The world is chaotic. Customers are harder to reach and retain. The C-suite is under pressure to do more with less, and many don’t believe marketing is delivering.
Marketing has two paths: Profit or Perish
Learn more about how you can operate with clarity, precision, and purpose.
[1] “Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue,” Gartner, May 12, 2025, https://www.gartner.com/en/newsroom/press-releases/2025-05-12-gartner-2025-cmo-spend-survey-reveals-marketing-budgets-have-flatlined-at-seven-percent-of-overall-company-revenue
Jason Galloway,
Managing Director,
United States
Jamie Kim,
Senior Director,
United States
Anna Yarkosky,
Director,
United States